A: When women come to my consulting practice they begin by filling out an eight-page intake form. About 10 of the questions address their experience with intercourse, and if I notice any responses about discomfort or even dissatisfaction with sex, I bring up lube and talk to them about how it might help.

A: Burning and pain during intercourse are more common than people realize. Menopause causes hormones to change, decreasing production of natural lubrication, and there are certain pelvic conditions and surgeries that result in the need to use lube.

A: Definitely not! Even hormone-based birth control options can cause dryness, and breast cancer survivors are often younger women who experience premature menopause and are left without hormone options. Lube can be very helpful for younger women for a variety of reasons.

A: My overwhelming concern is that women are just giving up and opting out of sex as they get older and it becomes uncomfortable. My goal, my personal mission, is to help women never get to the point where they decide to opt out of sex.